From Facebook to Meta (universe)
The change of Facebook goes beyond a logo and a name
Changes in the name or graphic identity of the brand, in this case, have a profound impact on the company’s business model.
To begin with, Zuckerberg’s proposal seeks to create a complete virtual experience.
The metaverse is not new and it is not the invention of the CEO of Facebook; it refers to shared and persistent three-dimensional virtual spaces linked to a perceived virtual universe; We have already seen it in movies like, for example, The Matrix, where everyone shares the same world and is completely in virtuality and even the actions that take place inside have an impact on physical life.
In this particular case, Mark’s dream is for people to be able to come together in the virtual world to create, shop, study, entertain, work or hang out with colleagues, friends and family, simulating real-life interactions.
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Although many argue that this is a kind of refresh of the brand, which has recently had problems that impact the entire world, the reality is that we are facing new forms of interaction that take time to develop but that mark a milestone for history and , of course, new opportunities and challenges for advertising and digital marketing professionals.
How do you think a meta-universe will be lived?
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